life beyond marketing

Marketing is a mood

How do we sustain ourselves as creatives in cultures that inherently misunderstand the creative process and what is required to sustain creativity?

Reclaiming Our Language: The sterility of nature-inspired marketing jargon in SaaS

The push for 24/7 productivity, the relentless demand for profit maximization, and the systemic undervaluing of rest, regeneration, and balance are fundamentally at odds with the rhythms of the natural world.